---
title: "About Stell: the team building wallet pass infrastructure"
url: https://getstell.com/about
description: "Stell is the pass lifecycle platform behind loyalty programs, tickets and memberships for retailers, venues and payment partners. Built in Norway."
---

# About Stell: the team building wallet pass infrastructure

About Stell: the team building wallet pass infrastructure Stell is the pass lifecycle platform behind loyalty programs, tickets and memberships for retailers, venues and payment partners. Built in Norway. /about loyalty, tickets, gift cards, memberships and more, on one API plus Google Smart Tap: identification on payment terminals payments, POS, readers and agencies across the ecosystem 01 · THE PROBLEM Plastic cards stay at home, apps get deleted, phone numbers get mistyped at the till. The friction sits exactly where the customer relationship should be. 02 · THE PLATFORM Phones already ship with a wallet people trust. Stell puts passes there, issued once and kept alive for their whole life. 03 · THE PROOF Apple VAS Provider status and Google Smart Tap made the tap real: identification on the same terminals that take payment, at full retail speed. 04 · THE ECOSYSTEM Payment providers, POS systems, reader hardware and agencies plug into one platform. Merchants launch programs that live in the wallet, not in a drawer. Anticipate, don't react Wallet platforms change under everyone's feet. Certificate rotations, spec updates, new reader firmware. We absorb them before you notice. Fewer fields, fewer settings, fewer surprises. We spend the extra day removing things, not adding them. For your customer it's effortless. Behind the scenes we mediate between wallets, terminals and systems that were never designed to talk. Wallet agnostic, by design Your customers choose their phone; your passes should follow. We never make you pick a side. Plain words, honest claims We write like we talk, publish our docs in the open, and don't dress numbers up. If we can't say it plainly, we don't ship it. Øyvind Ertzaas /images/profiles/oyvind.webp 20+ years of leadership, risk management, analytics and innovation in banking and finance. oyvind@getstell.com https://www.linkedin.com/in/øyvind-ertzaas-69182616/ /images/profiles/espen.webp 15+ years of technology and architecture in banking, finance, utility and consulting. Loves technology that solves real problems: the “it just works” moments that make people smile. espen@getstell.com https://www.linkedin.com/in/espenbye Morten Fløisvik /images/profiles/morten.webp 20+ years of leadership, technology, operations and business development in banking and finance. morten@getstell.com https://www.linkedin.com/in/mortenfloisvik/ Passes people actually carry. Why we exist Loyalty fails quietly. We make it un-losable. Cards stay at home, apps get deleted, phone numbers and emails get mistyped at the till. Every one of those small failures is a customer a business quietly loses. Stell puts loyalty passes, tickets, gift cards and memberships into the mobile wallet your customers already carry, and keeps them alive long after issuance: updated in real time, useful on the lock screen, ready at the reader. Tap or scan, whichever the moment calls for. Everything one carries in a pocket could be a Stell pass. Built in Norway and serving customers globally, that's what we're building toward, together with the payment providers, POS systems and reader manufacturers merchants already run on. The wallet is the app. The idea we started from In good company Companies running on Stell. All customer stories /customers/ How we work Five things we hold to. 06 For the planet Every digital pass is a plastic card that never gets printed, shipped or thrown away. Quietly better, the way we like it. Management The people behind the platform. The founding team comes from GE and Santander, where consumer finance at scale meant trust, precision and uptime were the whole job. mailto: Email LinkedIn Where we are Rooted in Norway, live wherever you sell. https://maps.google.com/?q= Oslo Our headquarters and commercial home, close to the partners and merchants we work with. https://maps.google.com/?q= Sandnes Product, engineering and the reader bench. Where most taps get tested first. Say hello Visiting either city? We'll have a reader on the table and a live pass ready to tap. mailto: Map data © OpenStreetMap contributors, © CARTO Go where people already are Certified at the reader Live where you sell Calm is a feature The tap must feel like magic Stell is the pass lifecycle platform behind loyalty programs, tickets, gift cards and memberships for retailers, venues and payment partners. Built in Norway since 2021, live wherever our customers sell. Open the Oslo office in Google Maps Open the Sandnes office in Google Maps See it working, live. Forty-five minutes with a specialist: your pass types, your hardware, your loyalty platform. We'll show the tap live.