--- title: "Coupons & offers" url: https://getstell.com/passes/coupons description: "Targeted offers with real redemption tracking." --- # Coupons & offers A coupon pass is an offer the customer keeps in the wallet instead of losing in an inbox. It can update itself when the offer changes, surface itself at the right time and place, and report exactly how often it is redeemed. ## What the pass does ### Distributed anywhere a link fits Coupons are delivered through email, SMS, your website, campaigns or a QR code in print. One tap adds the pass, and each pass can be bound to one customer so an offer is not forwarded endlessly. ### Redeemed at the till The customer taps the phone on an NFC reader or shows the QR code or barcode to the scanner. Redemption is recorded against the individual pass, so you know which offer converted, not just that something did. ### Offers you can change mid-flight Extend a deadline, sweeten the deal or correct a mistake, and the change is pushed to every issued pass with an optional lock-screen message. Time and location relevance can surface the offer before it expires or near the store. ### Expiry that cleans up after itself When an offer ends, the passes expire and leave the active list on their own. The portal shows installs and redemptions per campaign, so the next offer is grounded in what the last one did. ## How it works ### 01 / TARGET Choose who gets it Build the audience in Engage from loyalty state, or issue against a list from your CRM. The estimated reach is shown before anything sends. ### 02 / DELIVER Anywhere a link fits Email, SMS, your site, a campaign or a printed QR code. One tap puts the offer in the wallet, bound to one customer. ### 03 / REDEEM Used at the till An NFC tap or a code scan, recorded against the individual pass, so you learn which offer converted rather than that something did. ### 04 / EXPIRE Cleared on time When the offer ends the pass expires and leaves the active list, and the portal shows installs and redemptions per campaign. ## What is on the pass ### Top left: Your brand An offer in a wallet sits beside every other brand's. Artwork is what makes yours the one that gets opened. ### Top right: Expiry The deadline, in the header field. It is the field that makes a coupon behave like a coupon. ### Center left: The offer Twenty percent, two for one, free delivery. It sits in the largest type on the pass because it is the only reason the pass was added. ### Center right: What it applies to Scope next to the offer, so the exception is read before the till has to explain it. ### Footer: The rule One redemption per visit, per customer, per store. Stated on the pass, enforced by your system. ### Barcode: Tap or scan The same code the till already reads, or an NFC tap where the reader supports it. Both record the redemption against this pass. ## What it replaces The emailed coupon: Below the fold of an inbox by the afternoon; A code the customer has to find and read out; Wrong the moment the offer changes; Measured in opens, not in redemptions. The coupon pass: In the wallet, and on the lock screen near the store; A tap or a scan at the till; Updated in seconds when the offer changes; Counted at the point where it was actually used. ## Where it fits ### Retail campaigns A seasonal offer issued to a segment rather than to everyone, redeemed at the same till as the loyalty pass and counted per campaign. ### Store openings An offer that surfaces when a customer is near the new address, rather than one that arrives three days before they were ever going to walk past. ### Win-back Issue an offer to a segment of members who have not visited, and read the result as redemptions instead of clicks. ## Messaging ### Campaigns with a real audience Send a one-time or scheduled campaign to a segment built from points, tier, last visit or wallet type, with the estimated reach shown first. ### Automations around the offer Pass installed and inactive days can trigger the offer and the reminder. The expiry on the pass does the closing without a second campaign. ### Redemption, not open rate Because the offer is redeemed against an individual pass, the portal reports what happened at the till rather than what happened in an inbox. ## Questions ### How is a wallet coupon different from a coupon in an email? It lives in the wallet instead of an inbox, works offline, can update itself when the offer changes, and can surface on the lock screen near the store or before it expires. ### How is a coupon redeemed? By NFC tap or by scanning the pass's QR code or barcode. Each redemption is recorded against the individual pass. ### Can I change an offer after it is sent? Yes. Updates are pushed to every issued pass in seconds, and a change message can notify the customer on the lock screen. ### What happens when the offer expires? Expired passes leave the wallet's active list automatically, so customers are not left carrying dead coupons. ### Can an offer be limited to one customer? Yes. A coupon pass can be bound to one customer at issue, so an offer meant for a segment does not end up circulating publicly. ### How do I measure a coupon campaign? The portal reports installs and redemptions per campaign, measured at the point of redemption rather than at the point of delivery.