Passes people actually carry.
Stell is the pass lifecycle platform behind loyalty programs, tickets, gift cards and memberships for retailers, venues and payment partners. Built in Norway since 2021, live wherever our customers sell.
Loyalty fails quietly. We make it un-losable.
Cards stay at home, apps get deleted, phone numbers and emails get mistyped at the till. Every one of those small failures is a customer a business quietly loses.
Stell puts loyalty passes, tickets, gift cards and memberships into the mobile wallet your customers already carry, and keeps them alive long after issuance: updated in real time, useful on the lock screen, ready at the reader. Tap or scan, whichever the moment calls for.
Everything one carries in a pocket could be a Stell pass. Built in Norway and serving customers globally, that's what we're building toward, together with the payment providers, POS systems and reader manufacturers merchants already run on.
The wallet is the app.The idea we started from
Loyalty fails quietly
Plastic cards stay at home, apps get deleted, phone numbers get mistyped at the till. The friction sits exactly where the customer relationship should be.
Go where people already are
Phones already ship with a wallet people trust. Stell puts passes there, issued once and kept alive for their whole life.
Certified at the reader
Apple VAS Provider status and Google Smart Tap made the tap real: identification on the same terminals that take payment, at full retail speed.
Live where you sell
Payment providers, POS systems, reader hardware and agencies plug into one platform. Merchants launch programs that live in the wallet, not in a drawer.
Five things we hold to.
Anticipate, don't react
Wallet platforms change under everyone's feet. Certificate rotations, spec updates, new reader firmware. We absorb them before you notice.
Calm is a feature
Fewer fields, fewer settings, fewer surprises. We spend the extra day removing things, not adding them.
The tap must feel like magic
For your customer it's effortless. Behind the scenes we mediate between wallets, terminals and systems that were never designed to talk.
Wallet agnostic, by design
Your customers choose their phone; your passes should follow. We never make you pick a side.
Plain words, honest claims
We write like we talk, publish our docs in the open, and don't dress numbers up. If we can't say it plainly, we don't ship it.
For the planet
Every digital pass is a plastic card that never gets printed, shipped or thrown away. Quietly better, the way we like it.
The people behind the platform.
The founding team comes from GE and Santander, where consumer finance at scale meant trust, precision and uptime were the whole job.
Øyvind Ertzaas
20+ years of leadership, risk management, analytics and innovation in banking and finance.
Espen Bye
15+ years of technology and architecture in banking, finance, utility and consulting. Loves technology that solves real problems: the “it just works” moments that make people smile.
Rooted in Norway, live wherever you sell.
Our headquarters and commercial home, close to the partners and merchants we work with.
Product, engineering and the reader bench. Where most taps get tested first.
Visiting either city? We'll have a reader on the table and a live pass ready to tap.
HELLO@GETSTELL.COMMap data © OpenStreetMap contributors, © CARTO
See it working, live.
Forty-five minutes with a specialist: your pass types, your hardware, your loyalty platform. We'll show the tap live.