Articles
Wallet passes,
clearly explained.
Practical guides to enrollment, identification and loyalty mechanics, and what it takes to run a wallet program well.
All articles
28 articles
Strategy6 min readCreate a Pass: when the customer builds the wallet passiOS 27 lets customers scan a physical card and make their own wallet pass. It solves their problem, not yours, and it takes the slot you needed.Sep 21, 2026
Platform4 min readConnect Stell's docs to ChatGPT, Claude or your coding agentStell's documentation ships as an MCP server. Connect it once and ChatGPT, Claude or your coding agent answers from the live docs, not stale training data.Sep 21, 2026
Strategy4 min readBuild or buy: the real cost of wallet pass infrastructureSigning a pass is a weekend project. Keeping a million passes updated, registered and renderable across every wallet is a team. Here is the real scope.Sep 21, 2026
Basics4 min readWallet pass design: what makes a pass worth keepingA wallet pass has a handful of fields, two logos and a barcode area, and most brands still get it wrong. How to design a pass that earns its place.Sep 21, 2026
Enrollment4 min readLoyalty enrollment channels compared: six ways customers joinA loyalty program grows exactly as fast as its enrollment channels allow. Every place a pass can enter a wallet, and what each channel is good for.Sep 21, 2026
Engagement5 min readHow to put your wallet pass on the lock screen when a customer is near your storeA wallet pass can surface on the lock screen when a customer walks near your store. How location relevance works, what it is not, and how to use it.Sep 21, 2026
Engagement5 min readiBeacons for wallet passes: indoor relevance where GPS failsWhere GPS stops working, beacons take over. How a small Bluetooth transmitter puts the right pass on the lock screen at a counter, gate or entrance.Sep 21, 2026
Engagement5 min readTen loyalty retention tactics, and how a live wallet pass supports eachEnrollment gets the attention, but retention is where a program earns its keep. Ten tactics that keep members active, and how a live pass helps.Sep 21, 2026
Identification9 min readNFC loyalty identification: how tap at the till worksThe same tap that pays can identify the member. How Apple VAS and Google Smart Tap work, what your terminals need, and how to know if you are ready.Sep 21, 2026Next step
See what this looks like on a pass.
The articles explain it. The next pages show it on the terminals merchants already run, and the merchants running it.