Pass types

Loyalty & membershipPoints, tiers and stamps, always current.Tickets & eventsEvent tickets, check-in at the door, live guest lists.Gift cards & offersIssue, redeem and top up without plastic.All pass typesSee everything a wallet can hold.

Capabilities

NFC identificationKnow who tapped, at the moment they pay.Updates & pushChange a pass once, it updates everywhere.EnrollmentFrom sign-up to lock screen in one flow.Wallet comparisonApple Wallet and Google Wallet, feature by feature.

Featured

Product tourSee a pass go from API call to lock screen

By industry

Retail & groceryMember identification built into checkout.Cafés & restaurantsStamps and prepaid balances at the counter.Fitness & membershipsMembership and door access on the phone.Events & venuesTickets admitted by tap or scan, updated live.

Proof

Customer storiesPrograms running on Stell today.

Customer story

FitnessInside the EVO launch: 132 clubs, no key-fobs

Learn

ArticlesWallet passes, clearly explained.GlossaryThe language of wallet passes, defined.Pass analyzerScore your Apple Wallet pass, free.Help centerAnswers to the common questions.

Company

About StellThe team and the thinking behind Stell.PartnersBring wallet passes to your clients.ContactTalk to us about your program.

Latest article

6 min readCreate a Pass: when the customer builds the wallet pass

Build

DocumentationQuickstarts, guides and pass templates.OpenAPI specThe full API surface, machine-readable.

Identification

How the till recognizes a customer: NFC taps over Apple VAS and Google Smart Tap, QR codes and barcodes, and what each one asks of your hardware.

Identification articles

3 articles

All Basics Identification Engagement Enrollment Platform Strategy

Identification9 min readNFC loyalty identification: how tap at the till worksThe same tap that pays can identify the member. How Apple VAS and Google Smart Tap work, what your terminals need, and how to know if you are ready.Sep 21, 2026

Identification5 min readQR, NFC, or both: choosing how customers identifyBoth get your customer recognized at the till. The right choice depends on your hardware and your flow, and it is rarely either-or in practice.Sep 21, 2026

Identification5 min readVAS vs PAR: two ways to identify members at the terminalApple VAS reads the wallet pass; PAR recognizes the card. Both identify a member in the payment tap. How each works, where each breaks, and why both.Sep 21, 2026

Next step

See what this looks like on a pass.

The articles explain it. The next pages show it on the terminals merchants already run, and the merchants running it.

How NFC identification works Book a demo

How NFC identification worksHow a tap identifies the member on the payment terminal Every pass typeLoyalty, membership, tickets, coupons and more, in both wallets Customer storiesMerchants that put the loyalty program in the wallet