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Basics

What wallet passes are and how they work, in plain language: what sits inside a pass, how it reaches a phone, and what it can do once it is there.

Basics articles

4 articles
AllBasicsIdentificationEngagementEnrollmentPlatformStrategy
Basics5 min readWallet pass design: what makes a pass worth keepingA wallet pass has a handful of fields, two logos and a barcode area, and most brands still get it wrong. How to design a pass that earns its place.Sep 21, 2026
Basics5 min readStamps, points and tiers: choosing a loyalty mechanicBefore the pass, the program. Stamps, points and tiers reward different behaviors and suit different businesses. Here is how to choose between them.Sep 21, 2026
Basics6 min readWallet passes vs plastic loyalty cardsPlastic worked because it was simple. The wallet pass keeps the simplicity and fixes the rest: the forgetting, the reprinting, the silence between.Sep 21, 2026
Basics10 min readWhat is a wallet pass? A plain-language guideThe card-shaped object in Apple Wallet and Google Wallet is one of the most capable channels a brand can own. How passes work and what they can do.Sep 21, 2026

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