Membership cards members actually carry

A membership pass puts the member number, status and validity on the phone, synced to the paired watch and available offline. It is always current, because the pass updates itself when the membership does.

Harbor AthleticValid throughMay 2027
MBR 2023 4415
GoldMemberEmma Carter
Member since 2023
Harbor AthleticValid throughMay 2027
GoldMemberEmma Carter
Member since 2023
Book an AppointmentOpen Link
View Membership BenefitsOpen Link
Memberships

What the pass does

Issued from your member system

Passes are created from the member records you already hold and delivered through a link or QR code at sign-up, in a welcome email or from your app. Each pass is bound to one member's account at issue.

Checked in at the door

Members identify with an NFC tap on a reader or turnstile, or by scanning the QR code or barcode on the pass. Both routes resolve to the same member record, so front-desk and self-service entry work the same way.

Status that stays true

Renewals, upgrades and freezes are pushed to the pass as they happen. A member never carries a pass that says the wrong tier or an expired date, and a change message can tell them what changed.

Lifecycle without admin

When a membership ends, the pass can expire and archive itself out of the active list. The portal tracks installs and check-ins, and template updates restyle every live pass at once.

How it works

The life of a membership pass

From the record it is created out of to the day it retires itself, with nobody having to think about it in between.

01 / ISSUE

Generated from the register

Number, status, validity and name come from the member record you already keep, not from a spreadsheet maintained beside it.

02 / DELIVER

Handed over at sign-up

A link in the welcome email, a QR code at the desk or a button in your app puts the pass in Apple Wallet or Google Wallet in one tap.

03 / ADMIT

Read at the door

An NFC tap on a reader or turnstile, or a scan of the code, resolves to the member record. Staffed and self-service entry work the same way.

04 / RENEW

Updated, not reissued

Upgrades, renewals and freezes are pushed to the pass as they happen, so nobody arrives holding a pass that says the wrong thing.

On the pass

What every field is doing

The pass shown here is one example. A wallet pass has room for a handful of fields, and the template decides which of them carries what, so treat this as a starting point rather than a rule.

Harbor AthleticValid throughMay 2027
MBR 2023 4415
GoldMemberEmma Carter
Member since 2023
Book an AppointmentOpen Link
View Membership BenefitsOpen Link

Example layout

Top left

Your brand

Logo text and artwork make the membership recognizable in a wallet list that also holds boarding passes and coffee cards.

Top right

Valid through

The header field, read first on the pass face. On a membership it answers the question the front desk actually asks.

Center left

Status or tier

Gold, premium, student. The level decides what the member is entitled to, so it sits where it is read first.

Center right

Member identity

Name and member number, bound to one account at issue, which is what makes a shared pass a policy decision rather than an accident.

Footer

Member since

The small line that makes a membership feel like a membership rather than a receipt.

Bottom right

Tap or scan

A contactless mark for readers and turnstiles, a QR code or barcode for the desk that scans. The same pass answers to both.

Below the face

Featured actions

Book an appointment or open the membership benefits straight from the pass on iOS 27, without asking for an app install first.

Why wallet

What it replaces

The wallet pass is not a nicer version of the old artifact. It is the same job, done by something that can be updated after it is handed over.

The plastic membership card
  • Reprinted at every renewal
  • Left at home on the day it is needed
  • Says whatever it said the day it was printed
  • No way to reach the member holding it
The membership pass
  • Issued once and updated for every renewal
  • On the phone, and on the paired watch
  • Status and validity that change when the membership does
  • A lock-screen message when something needs saying
Where it fits

Who runs this pass

The same pass type, shaped by what happens at the counter.

Gyms and studios

The membership pass is the key: a tap at the turnstile, a status that reflects the freeze or the upgrade, and a class booking one tap from the pass.

Museums and attractions

Annual pass holders enter with a tap, and a lapsed membership stops opening the gate on the day it lapses rather than at the next reprint.

Clubs and associations

Member number, status and validity in one pass that cannot be left at home, issued straight from the member register at sign-up.

Engage

The pass is also the channel

Engage, Stell's messaging module, sends through the pass the customer already carries. No app install, no rented inbox.

Renewals that do not depend on an inbox

An automation on inactive days or a scheduled campaign reaches the member through the pass they already carry, before the lapse rather than after it.

Segments by status

Build a segment from tier, last visit, wallet type or the tags on the contact, and see the estimated reach before anything sends.

Reach without an app install

A campaign surfaces on the lock screen through the pass itself, so reaching members does not depend on an app being installed and kept.

Questions

Memberships, answered

What happens to the pass when a membership expires?
The pass is updated to reflect the expiry and can leave the wallet's active list automatically. If the member renews, the same pass is updated rather than reissued.
Does a membership pass work without an internet connection?
Yes. The pass and its code are stored on the device, so members can identify at the door with no connection.
Can members use the pass on a smartwatch?
Yes. Passes follow automatically to a paired Apple Watch or Wear OS watch.
Can a membership pass be shared between people?
Passes are bound to one customer's account at issue, and sharing controls let you decide whether a pass can be passed on.
Can a membership pass open a turnstile?
Where the turnstile has a reader that supports Apple VAS or Google Smart Tap, the pass is read with a tap. Barcode and QR readers work the same way with the code on the pass.
How do members get a new pass if they change phone?
The pass follows the wallet account to the new device. If a member needs a fresh copy, the add link can be sent again and the same membership is bound to it.
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A number for your program.

Tell us what you issue and where it is scanned. A specialist replies with a quote, what it covers, and the integration work we take on.

  • Apple Wallet and Google Wallet included
  • NFC and QR/barcode identification, both first-class
  • Terminal and loyalty-platform integration done by us

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